John Molson Sports Marketing Conference

Anita Facundo (BCom’16) – John Molson Sports Marketing Conference

Featured Speakers: Marc Bergevin, Ned Coletti, Julien Brisbois, Kerry Bubolz

Website: http://jmsm.ca/

My name is Anita Facundo and I am a 3rd Marketing student at the Sauder School of Business. Last weekend I attended the John Molson Sports Marketing Conference held in Montreal, Canada. I chose to go to this conference because I am very interested in sports marketing, I had never been to Montreal before, and because I was very keen to hear and learn from the speakers.

The highlight of the trip was listening to Mitch Garber on the last day of the conference. His story really captured my attention and was very inspiring. The most important thing I learnt from the conference was to take advantage of meeting all the other people who attended the conference because it so valuable to make connections in the sports industry as it’s all based off relationships. I would definitely recommend this conference to others as it was an amazing opportunity to get to know and learn from other business students around Canada. To the most part the conference met my expectations. The only thing I felt missing was that there weren’t any planned workshops. I definitely think Sauder should organize a conference similar to this one as the sports industry is so large and there are so many different aspects to the sports industry. Students with different specializations would all be interested.

Verena Facundo – John Molson Sports Marketing Conference

Featured Speakers: Marc Bergevin, Ned Coletti, Julien Brisbois, Kerry Bubolz

Website: http://jmsm.ca/

I’m Verena Facundo, a 5th year Sauder student majoring in Marketing & Human Resources. With relevant experience and a strong interest for learning more about sports marketing, I was very keen attend the John Molson Sports Marketing Conference and have the opportunity to explore Montreal. Highlights of my trip include learning more about the sports industry, meeting students from across the country, and trying Poutine! The most important thing I learned was simply realizing how vast the sports industry is, and realizing what a wide range of opportunities exist. I would highly recommend this conference, as it went above and beyond my expectations. The night events provided excellent opportunities to network, and the speaker line-up was phenomenal. I would love to help Sauder organize a similar conference!